A domain name should closely match your business name and clearly be associated with this business – it is very clear that the mcdonalds.com domain name is associated with McDonalds.
Your domain name should also be short, memorable and avoids using hard to distinguish characters. The easier it is for your customers to remember or type out, the better. You are less likely to type a website wrong if it was localfive.com.au as opposed to localfivemechanicalaustralia.com.au.
Another big factor in choosing a domain name is the TLD (top level domain) – simply put, it is the “.com” or “.org.au” part of the domain.
Some other tips:
- Read your domain out loud to be sure it doesn’t accidentally misread.
- Avoid having a domain name too similar to someone else.
- Avoid using hyphens and numbers, this isn’t familiar to most people on the internet.